"After ten years in business, we wanted to do something special to celebrate how far we've come," says Daina Trout, co-founder and Chief Mission Officer of Health-Ade. Through easily digestible education, robust storytelling, and bold animations, the campaign celebrates the improved physical and mental well-being the probiotics and fermented goodness in Health-Ade Kombucha promote.
Earlier this month, Health-Ade launched their biggest ever campaign, Get That Good Gut Feeling, which is currently running nationwide, in partnership with Emmy-award winning illustrator and animator Mike Perry and full-service agency Zambezi. Health-Ade continues to lead category growth and is the fastest growing kombucha brand, ten years in. With humble beginnings at the Brentwood Farmers Market ten years ago, Health-Ade has grown into a top-selling functional beverage brand available in over 50,000 stores nationwide and with over $200M in annual retail sales. In February, they also launched Pineapple Creamsicle to help inspire a bit of early summer and nostalgia. The brand is also known for their famous Holiday Cheers kombucha, a winter season staple with notes of ginger, all spice, vanilla, cacao, cinnamon, clove and nutmeg which hits shelves each October. Guava Dragon Fruit, available nationwide from June to September, is Health-Ade's third seasonal flavor in their rotating lineup. Flavored with organic, cold pressed juice from sweet guava and tart dragon fruit, Health-Ade's newest seasonal beverage is sure to make mouths water.
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